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Cost Effective Advertising in a Recession With Branded Flash Games

The current global recession has made getting the most out of ever decreasing advertising budgets critical. Are The Phantom Flash games worth considering as part of your advertising efforts?

Branded web based Flash games can be a great, Superman comics engaging way to advertise your brand online. They offer a number of advantages over traditional advertising, at a fraction of the cost. Branded games are a great way to get potential customers onto your 1954 Dan-Dee baseball cards keep them there far longer than they would usually visit and encourage repeat visits. They encourage players to interact with your brand in a way that's just not possible with traditional, passive advertising. When effectively distributed, they can offer potential exposure far above and beyond what you could get for a similar spend using traditional advertising. It's not unusual for branded games to get millions of plays and after the initial production and distribution costs they can continue working for you over the long term. Unlike traditional advertising, branded Flash games can continue to provide good brand exposure years after initial launch.

Despite all these advantages, it's extremely important to find the right developer for your branded Flash game. Just getting your branded game produced and including it on your website isn't enough to guarantee success. Finding a developer with expertise in both game development, to give you the best possible game for your brand, and the distribution needed to get the most out of your game will ensure you get the best possible return on your investment, in these tough financial times.

Simon Walklate is a partner in href="themotionmonkey.co.uk">Multimedia Graphic Designers The Motion Monkey who specialise in href="themotionmonkey.co.uk/whatwedo/flashgamedesign/">Flash Online Game Design and Development

posted by datdk @ 6:07 AM